Case study
03
UltraSpan
A streaming experience that feels like opening night. Product design and motion language for a new entertainment platform.
Client
Vyora Entertainment
Industry
Entertainment Platform
Services
Product / Digital Experience
Timeline
8 weeks
Year
2025
Vyora wanted streaming to feel like opening night. We designed the product and its motion language so every title arrives with a sense of occasion.
A
The challenge
Viewers could not tell one platform from another. Endless rows of thumbnails had turned choosing something to watch into work.
B
Our approach
We replaced the grid with a stage. One featured title at a time, full-bleed artwork, and transitions that borrow from theatre lighting.
03 / The outcome
The
results.
In their words
“It feels like an event every time you open it. That was the brief, and they delivered it.”
Priya Nandakumar
Head of Product — Vyora
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